Wednesday, March 09, 2005

Extremely Unlucky Timing

I don't know if you people east of Palm Springs get the same type of news and commercials that we do. If not I would like to point out a seriously bad case of timing and luck.

CareerBuilder is a jobs site started by many newspapers to fight against monster.com and others. They have launched a brand new campaign (TV and Print) based on your current coworkers being idiot apes.

When was the first time I saw this commercial. One the news. What was the news story that directly proceeded it. Four chimps go wild at a Bakersfield animal sanctuary and maim a visitor. And, by maim, I mean chewed off all his fingers, ripped off a cheek and nose, bite off 3/4s of his foot. The sheriff noted that the man's testicles were found in a different area that he was (for the benefit of the girls readers of this site - every man who read that line just curled up a little and went OUCH!).

The next day, in the LA Times, there was the CareerBuilder print ad with the Chimps. And the Chimp attack story.

Like I said, bad timing.