I got this in the mail today (bank name was to be deleted to protect my ass - but the communication specifically invites you - my family and friends to download ringtones)...
September 03, 2008
To: All Employees
From: Citi Communications
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Citi Ringtones: The Sound of Citi
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Citi is one of the most recognizable brands in the world, and we're thrilled to build on that brand by introducing the first element of Citi's unique audio branding system – Citi ringtones.
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Many of you have downloaded one of the Citi ringtones, and for all of you who requested an iPhone version, we’re pleased to report that it's been added. We invite you – and friends and family – to visit ringtones.citi.com and download a Citi ringtone for your mobile phone or BlackBerry. These ringtones are inspired by the music used in our global brand television advertising.
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There are two versions from which to choose. Download instructions can be found on the site (Note: While you can visit the site on your work computer, you cannot download these ringtones from a computer linked to the Citi network. Please use your mobile phone or BlackBerry web browser to visit the page and download). Listen and download a Citi ringtone today – and fill out the feedback form on the site to let us know what you think.
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Citi's audio brand was composed especially for Citi and ladders off our purpose of "Driving Success." This new Citi music will be used online, for sponsorship and event marketing, in radio, call centers, ATMs, etc. To learn more about how we are adding sound to our brand, visit http://www.citigroup.net/brand/AudioBranding.
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We hope that you download and enjoy the Citi ringtone.