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Not wrong about the homoerotic advertising of course, but that isn't why gay boys like it.
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Alternatively, you might assume the high cost of the jeans is part of the appeal. And it is. I mean if the guy your dating has Abercromibe jeans (as opposed to Abercrombie t-shirts) - it usually means he has money to blow. And, as Marilyn Monroe said, "It's just as easy to date a rich man as a poor man. So why do you choose a poor one?"
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No. I'll tell you the real reason.
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Abercrombie jeans run about 1 - 2 sizes larger than the label says. So if you wear, say, a 34 from the Gap you still wear 32's at Abercrombie. Maybe even a 31. Never understand a vain boy's desire to delude himself. Size 32's are when you feel your best. It is like a little pronouncement that your are still young and healthy. Even when it is a bald faced lie.
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I'm telling you, you try on a pair of 32's at Abercrombie and for a moment you are transported back to when you still could run to catch a cab, and not break into a sweat. A time when you easily took the stairs to the 4th floor because the elevator was too slow. A time when you would follow a humpy boy down the street for two blocks in the hopes that he turned around (and you were able to act on it when he did).
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Yes Ladies and Germs. Abercrombie sells the dream, but the not the dream that is obvious.