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What is the other 64%?
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Water, isolated oat product, salt, chili pepper, onion powder, tomato powder, oats (wheat), soy lecithin, sugar, spices, maltodextrin (a polysaccharide that is absorbed as glucose), soybean oil (anti-dusting agent), garlic powder, autolyzed yeast extract, citric acid, caramel color, cocoa powder, silicon dioxide (anti-caking agent), natural flavors, yeast, modified corn starch, natural smoke flavor, salt, sodium phosphate, less than 2% of beef broth, potassium phosphate, and potassium lactate.
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I hate that.
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I found out because Alabama sued them saying they can't advertise as "beef". Hell, they can't even advertise as "Taco Meat Filing" because it isn't 40% beef.
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sigh . . . . (link)