Kenneth Neil Price and Scott David Coff were married Saturday evening in New York. Rabbi Michael Feinberg officiated at the Tribeca Rooftop.
Until this month, Mr. Price (left), 49, was an executive vice president for Jakks Pacific, a toy and entertainment company in Malibu, Calif.; he worked from New York handling the company’s North American sales. He graduated from the State University at Albany and received an M.B.A. from Hofstra University. He is the son of Bernice and the late Melvin Price.
Mr. Coff, also 49, was until last month the director of the wealth management division in New York for Sheffield Haworth, a London executive search firm. He is also the founder and owner of Mypalmsprings.com, a travel Web site for the Palm Springs, Calif., region. He graduated from Baruch College. He is the son of Jay M. Coff of Boca Raton, Fla., and the late Florence J. Coff.
The couple met on the first day of the sixth grade at Boardman Elementary School in Oceanside, N.Y., when Mr. Price was 11 years old and Mr. Coff 10.
For Mr. Price, it was a nerve-racking foray into a new school district where he did not know anyone. As he got off the school bus, he approached Mr. Coff, who was chatting with his best friend.
“I was dressed up, and everyone else was wearing jeans,” Mr. Price recalled. “I told Scott that I needed a new best friend, but he said he already had one.”
Mr. Coff said that the new boy “looked at me in a way where I had to make a choice.”
“He chose me,” Mr. Price said.
Their friendship developed through the rhythm of their youth into a close bond over the course of many family dinners, holiday trips and sleepovers. When they went to separate colleges, they kept in touch with daily letters.
“We have been in communication every day in some form since the day we met,” Mr. Price said. “It’s hard for people to believe, but it’s possible.”
After college they visited each other regularly, which turned into cohabitation and eventually a decision to marry, once that became a possibility in New York State.
“We explored life, had independence, but we always came back to each other,” Mr. Coff said. “Always.”