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Sure, it will open up gay wallets- including mine and Ed. And sure, anyone who loathes the idea of gay marriage wont' vote for him - but most of them wouldn't have voted for him anyway. I think (hope) that this isn't a politician defining moment for the great majority of swing voters. I mean not a lot of people vote for president based on his position on gay rights (and those that would - both pro and con - have long ago made up their minds). It is a brave position with a lower case "b", but I applaud him and thank him none the less. o have the President say that my right to marry is as valid as any other law abiding American is great!
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But, let's look at what good this might really do (for people, not gay rights). I think the big winners, if there are any, might be African American gay men and women. I say this because African Americas are the most invested in this Presidency, and they are some of the most staunchly anti-gay. It causes real problems in many African American households, and breaks apart families.
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Maybe this can get families and black churches to re-evaluate their strands towards individuals. I don't expect a voting change - African Americans overwhelmingly vote FOR President Obama and AGAINST gay rights. But if it helps families stay together, then President Obama has accomplished a lot.