So, since I have lived in New York - and quite a long time earlier, this set of billboards have been owned by Target.
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In fact, I have commented to one and sundry that it is annoying that there is a giant Target Billboard in Manhattan - but no Target (and don't get me started on the new one in SpaHa).
Well, this week the Target billboards went all white and I thought - wow, this must be a big new thing they are doing.
.
Then....
.
This! A Mini Cooper ad.
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Very confusing.