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If the suggested $30 price tag for a 60-day VOD is accepted, families may wait to see a new animated film at home in bright, cheerful 2-D rather than being charged a premium to see it in dim and annoying 3-D. They can make their own popcorn, which the theaters dread, because the studios take up to 90 percent of the opening-week box-office gross, and movie theaters literally make their money at the snack counter. .
I have a hard time believing this for the simple fact that the snack counter is the most poorly run section of most theaters. They are worked by slow, annoyed, pimply youth who's idea of customer service is to not spit in your popcorn. They spend more time texting than taking or ringing up an order. Can this really be where the money is made. If so, I could improve the ROI for 90% of the movie theaters in America easily and quickly.