Tuesday, August 18, 2015

An Istanbul Product That Doesn't Trade on Subtlety.

Most Western Men's Fragrances depend on subtlety and double entendre to sell bottle.  That and a healthy does of flesh (in the correct assumption most colognes are purchased by women for their man or gay men).  You see names like Driven or Invictus or Dark Obsession or Spice Bomb (one of my favorite names - come on!).

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In Istanbul we saw a product that doesn't trade on subtlety or try to go the double entendre route whats so ever.  It just calls it out.  You want to be a snob.
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IQ when you want to smell smart.  EQ when you want to smell sexy (or flowery - my Turkish isn't perfect).

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