Monday, October 22, 2012

It's not hard to change copy

I have worked with sending out product photos that can be used in many different places.  It is not rocket science.  You change a word here, a change sleeve lengths there ("there" in this case being anywhere in the middle east), maybe remove a reference.
You would think Bose, extraordinary engineers, would know this as well.  Maybe not.  Today this add appeared in the New York Times in black and white.  You might not be able to see it clearly, but the add claims the top unit is in "Platinum White" and the bottom unit is in "Titanium Silver" when, in fact, they are they lovely "light grey" and "dark grey" of newsprint.

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